Who We Are

The Force That Gets You Further

Established in 2019 as the umbrella for a group of companies operating since 2008, Empire United for Investment Co. Ltd. has rapidly grown into a premier diversified investment conglomerate active both inside and outside Sudan. We are a global leader dedicated to investing in innovative solutions for a better tomorrow, championing innovation as a powerful force with limitless potential to enhance people’s abilities and lives.

Driven by innovation and service excellence, we constantly reimagine what technology can do, applying advanced thinking to accelerate progress and explore the frontiers for breakthroughs that tackle society’s most pressing problems. We see investments as an engine of progress for ourselves, our investees, and society at large, building leading-edge, responsible technology, including AI, that delivers world-beating impact.

With a diverse team and operations spanning the United Kingdom, Egypt, South Sudan, Sudan, and Kenya, we embody diversity and value brave ideas. We are actively expanding our portfolio into key sectors like comprehensive logistics services to optimize supply chains and renewable energy to contribute to sustainable development and energy security.

Joining forces with nations, corporations, and individuals, we are committed to creating the infrastructure for tomorrow’s world. Our mission is to create and find market-required products and services that add value to society, guided by a vision to build significant African importance in healthcare, logistics, and ICT. We are dedicated to being a trusted partner, renowned for high customer care, reliability, and top-quality products and services, striving to become leaders in our fields. Our core values of stability, integrity, innovation, and responsibility underpin everything we do, ensuring we go beyond and give our partners the edge.

Message from Our Group CEO

we are driven by innovation and service excellence , guided by passion, our solid mission, and an in-depth vision. We specialize in a broad spectrum of industries, including medical services, healthcare, pharmaceuticals, and more, with a vision to build African importance in healthcare, logistics, ICT and renewable energy. Our commitment is to offer unique products and services and to ensure our business partners select us for the high level of our customer care, the reliability of our services, and the top quality of our products.
Ahmed Nagdi Group CEO, Empire

Al can supercharge the world

It is the new frontier of utilities, with huge potential for positive progress.

Win-win is the key to prosperity

Someone's win doesn't have to mean someone else's loss. We work towards the betterment of humanity and the commercial success of every project and partner involved.

Ignorance is fear's best friend

Only those who knows are capable of moving ahead and drive progress.

There is no greatness without courage

Only the brave can make the leaps that can fundamentally shift the world forward.

Mindless action is a costly endeavor

That's why we're nimble, with focus: once we spot opportunities, we filter them through the lens of "commerciality + better everyday" before acting on them.

Perfection is the enemy of good

Setting high standard but not at the expense of action. If we get too obsessed with perfection, it paralyses us.

Discover Trust Team and Our Experts

We Make Connections
John Smith
CEO
Emma London
Co-Founder
Jessica Brown
Managing Director
Christine Eve
Designer